The course is designed to help participants understand disaster risk communication principles and to apply these in disaster risk reduction. The course builds the capacities of practitioners to design, develop, manage and undertake an effective disaster risk communication campaign. The course highlights various channels and mediums, introduces to topical communication trends and to produce information, education and communication (IEC) materials. The course also deliberates on the role of media.

COURSE GOAL

The DRC course is designed with the aim of developing a strong risk communication program. To do this, the course will help improve understand the nature and perceptions of risks, the concepts and elements of DRC, risks and effective communication tools, developing a DRC strategy, managing a DRC program, early warning communications: emerging trends and role of Information Communication Technology (ICT) in early warning.

COURSE CURRICULUM

-? Risk Communication, Social Amplification and Risk Perception: An Introduction

-? Communication needs in different phases of the DM cycle

-? Risk Communication Theory

-? Understanding audiences

-? Making a message work

-? Taking the message across

-? Types of print material and outdoor media products

-? Use of Information and Communication Technology

-? Steps to design a Communication Plan